The Organising and Recruitment service for NOTU focuses on strengthening the trade union movement by expanding membership and building active, informed structures at all levels. This service supports unions to identify potential members, engage workers across sectors, and develop strategies that promote inclusivity, solidarity, and collective action. Through targeted outreach, workplace mapping, and leadership development, NOTU enhances the capacity of unions to mobilise workers and respond effectively to their needs. 

The service also emphasizes retention by fostering strong relationships, promoting workers’ rights awareness, and ensuring members actively participate in union activities. By empowering organisers with tools, training, and data-driven approaches, NOTU ensures sustainable growth and a vibrant, representative labour movement capable of advocating for fair working conditions and social justice.